By webmaster Larry McIntyre
RBBA May Doubleheader plus the second "Brown Bag Lunch Seminar"
Mark your calendars for Tuesday, May 12, 5:30pm, when we will have a "BONUS"
reception at the always popular Barrel Room in The Plaza Rancho Bernardo and
for Wednesday, March 20, for a luncheon with guest speaker San Diego Mayor
Jerry Sanders at the Country Club of Rancho Bernardo beginning with a reception
at 11:30am. For all the information on the reception and the luncheon click here
and you can also RSVP online or call Mary at 858-451-3406
or email her at:
marys@rbbusinessassociation.com
Next Brown Bag Lunch Seminar:
How To Make News and Stretch Your Print and Broadcast Advertising Dollars
Learn how to get your news and photos published, how to design a print advertising
campaign, and how to use low-cost techniques to advertise in the broadcast media.
These are the subjects of the second in a series of brown bag lunch seminars
designed to build and retain business in a difficult economy sponsored by the
Rancho Bernardo Business Association. The seminar will begin at 11:30 a.m. on
Wednesday, May 6, in the Community Room at
San Diego National Bank on
Bernardo Center Drive.
Larry McIntyre, who will speak on print advertising, is the Publisher and Creative
Director of Legend Editions and formerly headed McIntyre Advertising Agency where
he won the coveted Homburg Award for a multi-faceted advertising campaign.
Marty Judge will speak on how to make news. He is a former newspaper reporter, magazine editor, and documentary filmmaker. He was a public affairs officer for
a dozen years at the U.S. Department of State where he worked daily with the
national media to gain favorable treatment of the conduct of the Department’s
foreign relations.
Myrna Reese, who will speak on low-cost broadcast advertising, heads Reese
Creative Communications. It is a full-service advertising and public relations firm
that began operations in 1974.
The seminar is free for RBBA members and costs $10 for non-members
and don't forget to bring your brown bag lunch!
Other seminars include What Color Is Your Parachute on June 3, and Guerilla
Marketing on July 6. All seminars will be at San Diego National Bank. To make
reservations for the Brown Bag Lunch Seminar,
call Mary at 858-451-3406
or email her at: marys@rbbusinessassociation.com
Thank you Bernard'O
April's reception at Bernard'O Restaurant was
one of the most attended receptions in the
three-year history of the RBBA. And as expected, Bernard and Diana Mougel, owners of the award-
winning Bernard'O Restaurant, and their world-
renowned chef Patrick Ponsaty kept a huge
variety of elegant hors d'oeuvres coming all
evening long. Bernard also gave each guest a
certificate for $10 off lunch for two and $20
off dinner for two.
The Mougels have been gracious hosts for three
straight years with their well-known hospitality
and a variety of delicious and unique French and
American hors d'oeuvres. Join them for lunch or
dinner. The complete Bernard'O lunch and dinner
menus, early dining menu and happy hour menu
are online at: Bernard'O Restaurant
Thanks also go to David and Linda Van
Ausdale of Storage West for their business
booth featuring a variety of services the
company provides. You can contact them at
858-674-1000 or visit the Storage West
website.
There was no shortage of door prizes for the evening and we thank all the RBBA
members that contributed including:
Village Mail and More with a $25 gift certificate
Earl Chinn donated 2 tickets to the upcoming RB Chorale concert at the Poway
Center for the Performing Arts
Cafe Merlot gave 2 gift certificates
Sport Clips gave 2 free haircut tickets plus a certificate for either Paul Mitchell
or Tea Tree hair care products
Wholesome Choice Pet Mart provided a unique gift basket for dogs
Cardfinity provided a bottle of wine
Shirley Napierala of Coldwell Banker gave a $25 cash prize
RB Glass & Mirror gave a $50 gift certificate to Bernard'O Restaurant
Tailored Florals & Events by Jeri gave a beautiful flower arrangement
Thanks to all of our members who provided door prizes and congratulations to the winners.
For a photo album of this event click here
Thank You Hilton Garden!
It was a beautiful Rancho Bernardo evening
and the outdoor patio and indoor bar at
the Hilton Garden Inn provided a perfect
setting on a warm spring evening. Good
food and the camaraderie of members and
guests compimented the reception. Thanks
especially to Jeff Block, Angelica Jiminez
and General Manager, Michael McConnell.
This was the third straight year the Hilton
has sponsored an RBBA Reception.
Welcome to RBBA new members.
We are excited to ad 12 new members this month.
Please welcome these new members at our next function.
Matt Carey, M. Davis Financial, mdavisfinancial.com
Barry Slotten, Commercial Realty Advisers, cradvisers.com
Liza Pille-Speacht
Gabriela Brown, Constant Companions In-Home Care, constant-companions.com
Scott Lawn, Greenway Lawn Aeration, grnway.com
Roger Rix, Blue Sky Technology Group, Inc., blueskytg.com
Christy Martin, RB Glass & Mirror, rbglass.com
Kathy Yerrick, Top 2 Bottom Mobile Detail, top2bottomdetail.com
Amy Hodges, Wholesome Choice Pet Market, www.wholesomechoicepetmarket.com
Peter Clarke, Villa Bellezza at Altipiano Vineyard, www.villabellezza.com
Jada Thomas, The Daily Transcript, sddt.com
Casey Hopkins, San Diego National Bank, sdnb.com
RBBA BROWN BAG BUSINESS LUNCH LAUNCHED
RBBA Board member Nancy Canfield reports that the inaugural "Brown Bag Lunch
Seminar was a big success. Here are her remarks:
"The Brown Bag Lunch today was well attended and well received. Our objective
was to give our members, 9 present, and prospective members, of which there
were 12, something of value to take home. We accomplished that."
Attendees learned what each of the three local papers want and need to produce
press releases and articles about businesses and their events. Panelists were Jeff
Frank from the daily North County Times, Brendan Ruff of the weekly Pomerado
News, and Mark Brenner of the RB Sun, a monthly.
The audience learned about submitting copy, what will be used as is and what
won’t, and about submitting photos, how many DPI and other requirements, when
to submit articles, what subjects are likely to be published, all the methods that
lead to success. Best of all, they now “know” a contact at each paper, phone
numbers, e-mail addresses, and other editors. Everyone left the room feeling they
got something of value for their time. In fact, many lingered for an extra half hour
asking questions of the journalists. I’d call that a success!
Subsequent Brown Bag Lunches are:
Using the News Media Effectively" on May 6 (see article above)
”What Color Is Your Parachute” on June 3
Guerilla Marketing and Social Networking, July 8
Brown Bag Lunch speakers left to right are Jeff Frank, North County Times, Mark
Brenner, The Sun Signature, Brendan Ruff, Pomerado Newspapers and moderator
RBAA to begin a major advertising campaign and
you are part of it
The Rancho Bernardo Business Association is arranging a full year print
advertising campaign with our local newspapers. We will be promoting our
members with a full page color ad in both the News Journal and The Sun
Signature.
All members will be listed categorically and ads are available to members for only
$105 or $195. Ad space is limited, so if you are interested in advertising, please
realize that advertising is on a first-come first-serve basis and must be purchased
for six consecutive months. You will, however, be billed monthly rather than
upfront. Click here to view the ad format. Call Mary at 858-451-3406
or email
her at: marys@rbbusinessassociation.com to purchase your ad space. Advertising
will begin in May. Your RBBA is working hard for you and this is just one of the
benefits we are providing to promote your business to the community.
"Proud to be a Member"
static cling window decals
now available.
Let your customers know that you are a member and
display our new "Proud Member of the Rancho Bernardo Business Association"
static cling window decal in your business window and on your automobile window.
The advantage of a static cling decal is it does not leave residue when removed
and it can be removed and repositioned or stored on its liner for future use.
Jill Brierton, Branch Manager of San Diego National Bank, presents her RBBA
Member-to-Member Discount card to Monica Lucas of Spa Mode.
MEMBER TO MEMBER DISCOUNT PROGRAM.
If your business would like to be a part of this program and offer a discount of
5% or more to fellow members that can be used throughout the year, please
contact Marty Judge by email at: judgemuch@sbcglobal.net.
Using your RB Business Association membership card, that will be sent to you
within the next month, you can receive discounts from your fellow members for
services that include restaurants, spas, legal services, hotels, home building and
remodeling and much more.
Those participating will be listed prominently on the Association’s website and in
email flyers to the membership.
Members may offer discounts on the entire spectrum of their goods and services
or a portion of them. They may terminate their participation or change their
discounts with 30 days notice.
The amount of the discount offered is determined by each business but must be
a minimum of five percent.
The discount program begins on April 15. Once again If you would like to
participate, please email Marty Judge at judgemuch@sbcglobal.net and provide
him with the discount you will offer for your various goods and service.
Click here for businesses offering discounts to members.
Your RBBA Schedule of Events for the remainder of 2009.
Mark them on your calendar and please click on our reception sponsors for their
website and menus and visit them often throughout the year.
Tuesday, May 12, 2009
"BONUS" Reception at The Barrel Room
For more information click here
Wednesday, May 20, 2009
A Luncheon with SD Mayor Jerry Sanders, Country Club of Rancho Bernardo
For more information click here
Tuesday, June 16, 2009
"Summer on the Patio" Reception at Belmont Village
Tuesday, July 21, 2009
"A Jazzy Summer Evening" Reception at Cafe Merlot
Tuesday, August 18, 2009
"A European Summer Escape" Reception at Athens Market Cafe
Tuesday, September 22, 2009
"Savour Rancho Bernardo Food Fare on the Lake" Reception at Courtyard by Marriott
Tuesday, October 20, 2009
"End of Summer" Reception at Mr. Charlie's Fortune Cookie Restaurant
Tuesday, November 17, 2009
Educational Luncheon TBA
Tuesday, December 8, 2009
"Christmas Tree and Menorah Lighting" Reception at San Diego National Bank
Your RBBA has four committees working on various ideas and projects to serve our membership and the community. If you would like to serve on
one of the following committees (depending on need), please call Mary at
858-451-3406. Your participation is important and welcome:
Finance Committee
Governance Committee
Marketing Committee
Activities Committee
.
If you have any comments or suggestions for this column or the website in
general, we invite your thoughts and opinions by emailing, RBBA webmaster,
Larry McIntyre.
